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Segmented experiments that realize unique audience segments answer in another way to precisely the same messaging. And sequential screening that builds on previous insights with ever more refined experiments.
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Lookalike audiences are exactly what they sound like: new audiences that seem like your more mature kinds. In this article Director of Paid Media, Eric Bodziony will reveal whatever they are, some great benefits of working with them, And exactly how they vary throughout a wide variety of platforms.
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